Through our lens
As technology constantly evolves, you can easily find what you’re looking for by simply using a search engine. Before we started making our own vintage, we found it very difficult to find hip-hop/rap vintage we liked. The blanks were typically too thin or the distressing was overdone. One thing we found in common with big box stores is that they tend to constantly compromise their products to make them more accessible. What was wrong with all the vintage inspired shirts? None of them looked vintage.
The early days - 1997
Our real introductory to rap was the"Wu Tang Forever" album in '97. We had to be 7 or 8 at most. Their logo was iconic to us and we’d always compare our drawings to see who can replicate it the best. This was probably what initially sparked our interests for design.
When we got a little older, things got a little more interesting. We were lucky enough to discover file sharing and burning of cd's (shout out to Nero…) This was crucial for us because we couldn’t buy curtain cd's due to our age at the time. Then the mixtape era began.
If you noticed one thing with our vintage, majority of the artists are from the mixtape era. The point of our vintage is to create unique things that don’t exist in today's market. From the weight of the shirt, to the wash and texture. All these little things matters to us. We’re also highlighting the hero’s that inspired us throughout the years and are often overlooked.
We heard the music, we watched the videos but we wanted more. The Source, XXL and vibe were magazines that highlighted music, interviews and clothes back then. They were basically rap bibles. We bought them, all of them! Strange enough, we found ourselves spending more time looking at the fashion side of the issue(s).